To keep your favorite clothes looking and feeling great for a long time, it’s important to take good care of them. ELITE’s combination of detergent, fabric softener, and laundry fragrance ensures radiantly clean, soft, and long-lasting freshness—creating feel-good moments in your everyday life.
All of ELITE’s range will now feature our new technology improving softness performance in quick and cold wash cycles while using less chemicals, meaning ELITE brings a long-lasting heavenly softness to all your fabrics, making you feel good each and every day.